Trimingham is a luxury sportswear label, established by Central St Martin’s graduate -
Cherise Trimingham. During London Fashion Week, the brand collaborated with the creatives
and presented its latest line alongside few other labels.
“Fashion is Art”- a collection inspired by architecture, people, nature and everything that
inspired Cherise during the process of becoming a fashion designer. The audience witnessed
garments of different shapes and colours as a shirt with the slogan “FASHION IS ART FIRST”
on the back closed the show and stole the spotlight.
Beside building Trimingham as a fashion name, the brand built its very own supporting
community. As the brand is emerging, and famous Hip-Hop artists were spotted wearing it, I
had the great pleasure to talk to Cherise Trimingham about her next steps in the industry.
Congratulations on your latest collection! How does it feel to be one of the youngest
influential people of colour in the fashion industry?
In terms of being one of the youngest influential people of colour in the fashion industry, I
am very honoured for you to say that! Because I still believe that this is just a humble
beginning, the very early stages, however at the same time it Is very nice to know that I have
influence over not only the younger generation, but over everybody. People who don’t
necessarily believe they can do certain things, start believing that they can.
For example, some of the models and designers shared that they came out of their comfort
zone, as showcasing was very new for some of them. So, it is definitely good to know that I
am looked up in that way.
You are gaining more and more recognition recently, among which age group are your most
loyal customers and who are you looking forward targeting?
I do fashion in my own lane! I do not feel the need to push and fit in a certain
group/category in order to succeed. I believe that when you build your own lane, you
attract the right people to work with and the right people as clients. What is worth for me is
focusing on my own brand and building my own lane!
In 2021 you had a collaboration with Meek Mill, It looks like you are successfully
approaching the Hip Hop industry, should we expect more collaborations with him or other
Yes in 2021 we made the Puffer Jacket for Meek Mill and YES! Please do expect to see more
influential musicians and Hip- Hop artist in the pipeline! We recently recorded a Trimingham
styled music video for an artist. Keep an eye and watch the space, because it is coming out
What is the muse behind your latest collection?
The latest collection is called Fashion is Art. It came from when I studied abroad in Milan
and realized, that fashion is not only making garments, but understanding the beauty of
them. The elements, the inspirational factors like architecture, people, nature and
everything that inspires the process. I really wanted to show people that garments are not
just fashionable items, but a real piece of art.
Many Hip Hop artist have been spotted wearing you garments and as we all know this
culture is quite influential among young people. What is your personal message to your
audience with your latest line?
My message to the younger audience would be, to go for their dreams, to be individual, to
be who they are, to explore their identity and to never fit into the boxes that society tries to
put them into!
During LFW 22 in February I had the amazing chance to attend your catwalk show. During
this event I witnessed unity, inclusivity and cultural pride. Do you believe your brand is
paving a path of confidence to younger talented people of the black community?
Yes! I would say that Trimingham built its very own community! From doing fashion shows
and pop-up shops, the places that you meet people, your clients I understood that is far
more than just buying clothes. It is really being part of the experience. I strongly believe that
it is really important for designer to build a community within their brands.
It seems like pop up stores have become quite signature for Trimingham . What is the idea
behind this? Are you looking forward expanding your business by opening your very own
store and what is currently stopping you?
Yes, we are doing a lot of pop-up shops. Our most recent one was in John Lewis. The Idea
behind It, is the flexibility to travel and pop up in different areas so all our clients would
have the chance to come and meet us. In terms of expanding our business, I believe that we
are currently doing better online. Potentially it would be good to have a larger
studio/showroom in central London, where clients can visit.
What fabrics is the brand using and would you classify it as fully transparent and ethical?
The fabrics that we use really depend on piece to piece. Trimingham is an ethical brand, as
we are waste/ mass production conscious. Overproduction, clogging up landfills, damages
the planet, that is why we specialize in creating bespoke pieces. Our ethical approach
requires deep research of the right amount of fabric needed for the certain project.
As someone who is doing luxurious streetwear, what is your latest approach to
sustainability and what are you looking forward improving in the near future?
As a luxury sportwear brand, we are looking into improving our sustainability aspects in the
future. We have the idea, and we would like to give customers the opportunity to repair the
products they already bought from us. I truly believe that this will build even stronger
connections with them, and it will show that we really do care about them as people while
giving them opportunity to learn and be more sustainable themselves.
Trimingham proves that it's more than just a label. The brand has its very own mission and
idea of success, without fitting into the industry’s stereotypes or ideas of how a luxury
sportswear brand should navigate. As the CEO – Cherise Trimingham mentioned a new
collaboration on the way, we are excitingly expecting the outcome.
I want to personally thank Cherise for her time spent on us
and wish her good luck on her future projects!
You can connect with the brand on @trimingham__ or firstname.lastname@example.org
Article by : Angela Gaote | Fashion Writer | @angela.gaote
Photographed by Vixe Studios | @vixe_studios