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Sodium is all about celebrating the independents, the underdogs, and the outsiders. We’re all about the intangible allure of contrasting cultures, and discovering all of the world’s beautiful juxtapositions. 


For the debut issue of Sodium Magazine we explore the cultural rendezvous of east and west. We take you on a journey through Bangkok’s bustling side streets and into the grandeur of its golden palace — through the bold fashion of its street style stars. We create a glittering neon-lit vision of Chinatown; and we can assure you, it’s definitely not what you are expecting. In this editorial, the imagined silhouettes from Wong Kar Wai’s aesthetic are transformed into punchy and dynamic ensembles — featuring the work of some of Thailand’s best up and coming designers. 


In a series of stunning black and white portraits, we also meet Dakota Blue Richards, a rare breed of celebrity, and one of London’s most genuinely charming actresses. These portraits reveal a beautiful yet intriguing side to the “Lyra Belacqua” we first met over a decade ago in The Golden Compass.

We find art in the layers of aromas found in Chinatown’s market stalls, the endlessly rich colours and textures of Bangkok’s traditional dress, and also the unfiltered creativity of London’s young design talent; and the gritty appeal of punk style amidst Portobello Road’s pastel coloured Victorian Terraced houses. The world is filled with so many beautiful contrasts — here at Sodium Collective, we’re all about discovering them.



The far-east has always captivated the minds of all those who live outside of its countless colourful borders. Mystery, exoticism, beautiful, wonderful, breathtaking, are all Western words used to encapsulate the truly indescribable beauty of the orient — and it is this beauty that we celebrate with Sodium Collective. We are a bi-annual style magazine that explores where these opposing cultures meet — through the lens of fashion and art.

We are a London based magazine that revel in celebrating the beauty of ‘otherness’ — and finding the people and places that this otherness inhabits. We celebrate these talents by creating fashion editorials, interviews, and lifestyle features that put them in front of an international stage. In addition to this exposure, we also provide a supportive community and an educational background, in order to help these talents grow. We deep dive into the world of the independents and explore intersections
between normal and abnormal. 


In the face of collective dread brought about by the looming threat of global warming, we also talk about the importance sustainable fashion. Fashion is one of the world’s biggest pollutants. And as part of that community, we are also all part of the solution. We believe that there is no fashion without sustainability, and the conversation is more important than ever.

In the last two decades, Graduate Fashion Week has provided the platform for London’s undiscovered talent to shine by putting these young designers directly in front of the industry veterans and experts that can help them succeed in the cut-throat world of fashion. With over 40
universities involved, and dozens of incredibly talented designers - Graduate Fashion Week proves that London fashion is alive and well — and will be for decades to come. For us at Sodium Collective, this is exactly what we want to celebrate.

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